The evaluation Very good response and conversion
If not, he will receive a new advantage code. After another 7 days, we will check again whether this voucher has been redeemed. If so, scenario 3 follows. However, if the voucher has not been used, his recipient profile will receive a note that he is not fond of vouchers and the reminder in the normal newsletters will also be deactivated. If the WELCOME code was used, go straight to scenario 3.Scenario 3: The player redeems the voucher when topping Chinese Singapore Phone Number List up his account . The voucher has been redeemed and both providers and users are happy. The recipient receives another voucher code for his next deposit in order to build an intensive customer relationship as quickly as possible. User onboarding iGaming scenario3 Path highlighted in blue shows scenario 3 (screenshot EMM) values speak for themselves! The user onboarding campaign was successful on several levels.
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On the one hand, the iGaming provider was able to better differentiate its customers in this way. This offers him the opportunity to make newsletters more relevant for the respective recipients and thus increase his conversion rate. On the other hand, impressive numbers were also recorded: The first reminder achieved an open rate of 37%, which is almost twice as high as the average of 20% for its regular emails.
Normally a mailing achieves a click rate of 3 – 5%, but the campaign almost tripled this value to 14%. What probably pleased customers the most is that 10% of all openers made a deposit into their iGaming account within 4 days. Of these, 60% used the bonus code. Best practice: Evaluation of the user onboarding campaign shows very good values
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